No color is bad except when the wrong color is combined with the wrong UI design. Many surveys also show the majority of people see blue as their favourite color. Most common types of colorblindness (Protanopia and Deuteranopia) can also see the color blue. have used shades and tints of blue as their base colors because blue as a color influences trust, is easily accepted and gives a sense of virtual realism to the users.
It is a cool color and some of the most frequent websites and applications - Facebook, Microsoft, Safari, Twitter, Shazam etc. Read in detail about the Golden ratio in color - īlue is the lifesaver color in UI design and has a significant value in design. While using the 6:3:1 Rule, designers have to choose a dominant color and use it in 60% of the space, a secondary color in 30% and a final color in the remaining 10%. The 6:3:1 rule eases the eye of users to move from one point to another comfortably. It can be applied to many compositional elements in UI design. The golden ration creates harmony and proportion through colors. By acknowledging a culture's perception of color UI designers could engage right users by avoiding any possible misinterpretation about the product. For example, In some of the Asian countries, white color implies sorrow and is often used during obsequies while in European countries white signifies purity and is often seen during weddings.
When it comes to designing a web product for a specific culture, it's important to consider the traditions and beliefs of the place to make the right selection and make sure that the colors are interpreted as they are designed to be.Ĭolors have absolutely opposite meaning according to the region they are placed in. The color psychology as we know differs from location to location, culture to culture and society to society. A color palette based on research as per gender results in captivating websites and apps.įor more detail on the Kissmetrics research - 4. What works on one site or app, doesn’t necessarily work on another. The experiment also showed that women gravitate toward soft colors, while men like bright ones. Designing for a Specific Gender.Īccording to Kissmetrics, both men and women had the same general preference when it came to light and dark colors. Aesthetically stimulating color palette and balanced color stories influence usability, navigation, interactions and provide clarity of content to users. The right selection of colors is an important aspect for readability and accessibility of the web products. Colors create an overall harmony and set a recognisable powerful language for a brand.Ī Research by the Institute of color research - CCICOLOR reveals that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.įor more detail on the CCICOLOR research - 2. The basic mood, overtone, undertone, experience and the concept of an application or a website are coordinated through colors. Colors coordinate the basic experience for web products.
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The understanding of color theory can be a challenge, but when used in the right context, colors can convey enhanced meaning and add value to web products.Īs we also explained in our previous blog post - From Hue to Color Story - A Basic Understanding of Colors - color is a powerful tool to communicate a specific mood and evoke feelings in consumers and the right use of colors makes a website or an application look more natural and put together.Īs touch becomes restricted, it's important to consider how to make a website or an application more noticeable, promote business and engage the right users on the screen through colors.ġ. When it comes to designing an engaging user interface, color is considered to be the most important aspect. Colors are a way of generating emotions and have the ability to engage consumers.
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